To better connect with the next generation and establish a unified identity, Rock Church undertook a full rebrand of its NextGen Ministry, which includes the Kids, Students, and Young Adults Ministries. As the lead designer for this project, I collaborated closely with the NextGen team to develop a fresh, modern visual identity—one that allowed each ministry to stand out while remaining part of a cohesive whole.
The foundation of the NextGen Ministry rebrand was rooted in unity, connectivity and Rock Church’s three-circle strategy. From the outset, our goal was to craft a visual identity that not only embodied these values but also reinforced the seamless connection between the Kids, Students, and Young Adults Ministries.
Concept Sketches, Direction and Ideation
Digital Concept Development
Rock Kids
For the Kids Ministry, the goal was to create a brand that felt playful, creative, and inspiring, while also establishing trust and warmth for both children and parents. The three-circle imagery, central to the NextGen identity, remained present in the brand mark, reinforcing the ministry’s connection to the larger strategy of Rock Church while also taking on a more playful and inviting form.
Rock STUDENTS
For the Students Ministry, the branding needed to feel youthful, bold, and relatable, resonating with middle and high school students. Inspired by my own schooling journey—where I often sketched on the sides of my notes—I incorporated scrapbooking, note-taking, and hand-drawn elements to create a raw, expressive feel. The three-circle imagery remained present in the brand mark, ensuring a strong connection to the overall NextGen Ministry identity.
Rock Young adults
The Young Adults Ministry needed to feel mature, bold, and authentic, reflecting the real and dynamic culture of this stage of life. I achieved this by using a primarily muted color palette, creating a grounded and refined look, while incorporating bold, colorful gradients to add energy and liveliness to the brand. The three-circle imagery remained present in the brand mark, reinforcing its connection to the broader Next Gen Ministry while maintaining a distinct identity tailored to young adults.
